TripAdvisor is the road to success - is it?

We have all used TripAdvisor. Sometimes I have a good month and sometimes I have a bad month.

So what causes places to go bust when they are a popular destination in TripAdvisor Should we pay so much attention to what people think? Do we know what we are looking for. Does the location think about this? - they did.

I guess it is just the same as a site to review movies. I was watching Scorpion last night and thought that it was entertaining BUT not on the #IMDB app...